Apex has a full online copy of the new survey/opinion article “The Improbable, Inevitable Domestication of the Great Old Ones: HP Lovecraft’s Iconic Influence on 21st-Century Fantastic Literature and Culture“, which is part of Apex Magazine’s September 2011 issue — available by in PDF/ePub/Kindle/Nook.

“In the passage of time, the promiscuous appropriation of his creations and now Lovecraft’s canonization into the American literary firmament, some of the weirdness and danger is culturally softened. Becoming an icon, a representation that can be used to create not just likeness but signify qualities beyond the image, has taken some of the horror out of Lovecraft.”